How Mary Kay contributed to feminism – even though she loathed feminists

By Cassandra L. Yacovazzi, Assistant Professor of History, University of South Florida

In 1963, the same year American businesswoman Mary Kay Ash started her cosmetics company, publisher W.W. Norton released “The Feminine Mystique – the book that has since been widely credited with launching the contemporary women’s liberation movement.

Ash loathed the term "feminist” and disliked the movement. In a 1983 Dallas Morning News interview, she dismissed “that foolishness feminists started in the ‘60s” of “trying to act…

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