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Corporations want to profit from the world’s problems – here’s how they can solve them instead

By Jagannadha Pawan Tamvada, Associate Professor of Strategy and Innovation, University of Southampton
Rashedur Chowdhury, Professor of Strategy and Entrepreneurship, University of Essex
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There’s a good chance that you would like to see COVID disappear for good. And you may also wish for an end to the war in Ukraine – or any other war for that matter.

But would you feel the same way if you were the head of a big pharmaceutical corporation which has seen a massive surge in profits over the last couple of years? Or if you ran a company which manufactures weapons?

For these industries, a pandemic or a war might be considered a time of clear economic opportunity, when it would make no sense for them to work towards ending a particular illness or conflict. They…The Conversation

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