Eddie Betts' camp saga highlights a motivational industry rife with weird, harmful ideas

By Ben Farr-Wharton, Associate Dean of Management, Edith Cowan University
Matthew Xerri, Senior Lecturer in Human Resources, Griffith University
Yvonne Brunetto, Professor of Management and HRM, Southern Cross University

Former AFL star Eddie Betts’ revelations about the 2018 Adelaide Crows training camp, which left him feeling like he had been brainwashed and sapped his passion for football, raises all sorts of questions.

But the most obvious is how could the Crows’ management, running an elite organisation with a team that had made the grand final the year before, treat its most valuable assets – its players – so badly?

Who decided the bullying and abusive behaviour that reportedly traumatised individuals and fractured…

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