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The manipulation of Uber’s public image profoundly impacted the lives of taxi drivers

By Kam Phung, Assistant Professor of Business & Society, Simon Fraser University
Luciana Turchick Hakak, Assistant Professor, Organizational Behaviour, University of The Fraser Valley
Madeline Toubiana, Associate Professor, Entrepreneurship and Organization, L’Université d’Ottawa/University of Ottawa
Sean Buchanan, Assistant Professor of Business Administration, University of Manitoba
Trish Ruebottom, Associate Professor of HR and Management, McMaster University
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The Uber Files leak reveals that the company embarked on a deliberate public relations strategy that involved the media, public officials and academics.The Conversation

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