The manipulation of Uber’s public image profoundly impacted the lives of taxi drivers

By Kam Phung, Assistant Professor of Business & Society, Simon Fraser University
Luciana Turchick Hakak, Assistant Professor, Organizational Behaviour, University of The Fraser Valley
Madeline Toubiana, Associate Professor, Entrepreneurship and Organization, L’Université d’Ottawa/University of Ottawa
Sean Buchanan, Assistant Professor of Business Administration, University of Manitoba
Trish Ruebottom, Associate Professor of HR and Management, McMaster University

The Uber Files leak reveals that the company embarked on a deliberate public relations strategy that involved the media, public officials and academics.

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