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Les followers, un actif immatériel au cœur de la discorde entre Elon Musk et Twitter

(French version only)

By Anne Jeny, Professor, Accounting Department, IÉSEG School of Management

Des éléments comme la marque, les brevets, ou encore le nombre d’utilisateurs d’un service, difficiles à quantifier, jouent un rôle essentiel dans le prix d’acquisition d’une entreprise.

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~	Conference, Oct. 16, 2024. The War Against the Past: Fighting for our History