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Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Understanding why people reject science could lead to solutions for rebuilding trust

By Aviva Philipp-Muller, Assistant Professor, Marketing, Simon Fraser University
Richard Petty, Professor of Psychology, The Ohio State University
Spike W. S. Lee, Associate Professor, Management and Psychology, University of Toronto
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To communicate scientific findings that are relevant to the public, science communicators need to understand how to overcome attitudes that are anti-science.The Conversation


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