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New ad urges us to 'take on winter' by getting COVID and flu vaccines. But it misses some key things

By Jessica Kaufman, Research Fellow, Vaccine Uptake Group, Murdoch Children's Research Institute
Margie Danchin, Paediatrician at the Royal Childrens Hospital and Associate Professor and Clinician Scientist, University of Melbourne and MCRI, Murdoch Children's Research Institute
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The government’s new $11 million winter COVID and flu vaccine ad campaign gets some things right, but it doesn’t connect on an emotional level or address concerns about common side effects.The Conversation

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