Corsets and waist trainers: how celebrities and influencers have driven our modern obsession with shapewear

By Naomi Braithwaite, Senior Lecturer in Fashion Marketing and Branding, Nottingham Trent University

Throughout history, women have faced pressure to have certain body shapes – often leading them to use extreme methods to achieve them. So you’d think with a greater emphasis on body positivity in recent years that the days of wearing corsets and other restrictive undergarments would be behind us. In reality, the global shapewear industry is actually booming – with sales of these products projected to reach US$3.7 billion (£2.9 billion) by 2028.

While…

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