Jubilee: from home movies to tea cosies – why people love sending gifts to the Queen

By Mona Moufahim, Senior Lecturer in Marketing, University of Stirling
Christopher Pich, Senior Lecturer, Nottingham Business School, Nottingham Trent University
Ines Branco-Illodo, Lecturer in Marketing, University of Stirling

As for any meaningful anniversary, gift-giving will be an important part of the Queen’s platinum jubilee celebrations. Over the years, the Queen has received several priceless, unusual and quirky, but also simple and yet very personal gifts from foreign officials, various businesses and organisations and from members of the public. Those gifts attract curiosity and media scrutiny about their nature, appropriateness, the givers’ motivations, but also the Queen’s reaction and responses.
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