Tolerance.ca
Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

All new smaller size! Why getting less with shrinkflation is preferable to paying more

By Jun Yao, Senior Lecturer in Marketing, Macquarie University
Di Wang, Senior Lecturer in Marketing, Queensland University of Technology
Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
The sneaky strategy of reducing pack sizes shows the strength of consumers’ cognitive bias towards focusing on price, no matter what.The Conversation


Read complete article

© The Conversation -
Subscribe to Tolerance.ca


Follow us on ...
Facebook Twitter