Climate change: greener lifestyles linked to greater happiness – in both rich and poor countries

By Stuart Capstick, Senior Research Fellow in Psychology, Cardiff University

The idea that being green means sacrifice and going without was epitomised by Boris Johnson’s denigration of the “hair shirt-wearing, tree-hugging, mung bean-eating eco freak”. When the UK prime minister said that in 2020, the message was clear: a sustainable lifestyle may be worthy, but it represents a pretty dreary state of affairs.

Look at the evidence, though, and you’ll find a different story.…

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