Smoking and pregnancy: financial incentives can double abstinence rates

By Léontine Goldzahl, Professeur Associé, EDHEC Business School
Florence Jusot, Professeure en Sciences Economiques, Université Paris Dauphine – PSL
Ivan Berlin, MCU-PH, Hôpital Pitié-Salpêtrière (AP-HP) – Département de pharmacologie, Sorbonne Université, Faculté de médecine – CESP-INSERM 1018, Sorbonne Université
Noémi Berlin, Chargée de recherche CNRS, laboratoire EconomiX, Université Paris Nanterre – Université Paris Lumières

How can we help pregnant women quit smoking, for their health and that of their unborn child, when substitutes and other methods seem less effective during this period?

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