Why big firms are rarely toppled by corporate scandals – new research

By Irina Surdu, Associate Professor of International Business Strategy, Warwick Business School, University of Warwick

Everyone makes mistakes. And that includes the world’s biggest companies, which are reliably prone to gaffes, errors of judgment and wrongdoing.

Some of these moments could even be labelled as corporate scandals – the kind of incident which shoves firms into the spotlight and places their activities under detailed public scrutiny.

But do these events do lasting damage? Does an oil spill, fraudulent activity or other unethical behaviour really affect highly valued reputations, sales and market value?

Our research suggests not. In fact, our…

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