Mobile money service quality: what's important to customers in Ghana

By Kojo Kakra Twum, Post Doctoral Researcher, Presbyterian University College
Antoinette Yaa Benewaa Gabrah, PhD Candidate, University of Professional Studies Accra
Ebenezer Nyarko Assabil, Invited User, Presbyterian University College
John Paul Basewe Kosiba, Lecturer, Marketing, University of Professional Studies Accra
Robert E. Hinson, Acting Director, Institutional Advancement, University of Ghana, University of Ghana

Mobile money service providers are on the path to find new ways of growing their customer base and keeping them.

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