Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Sunwing saga: Why do influencers have so much sway?

By Nataly Levesque, Candidate au doctorat en administration des affaires, concentration marketing, spécialisation marque humaine, Université Laval

Influencers fill emotional and information needs. They are perceived as role models followers identify with, or whose example they want to follow.

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