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Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Sunwing saga: Why do influencers have so much sway?

By Nataly Levesque, Candidate au doctorat en administration des affaires, concentration marketing, spécialisation marque humaine, Université Laval
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Influencers fill emotional and information needs. They are perceived as role models followers identify with, or whose example they want to follow.The Conversation


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