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Director / Editor: Victor Teboul, Ph.D.
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A killer app for the metaverse? Fill it with AI avatars of ourselves – so we don't need to go there

By Alex Connock, Fellow at Said Business School, University of Oxford, University of Oxford
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Big numbers coming. Microsoft’s US$75 billion (£55 billion) acquisition of Activision Blizzard has landed – true to Call of Duty vernacular – “like a bomb” on the US$200 billion revenue video games industry.

It heavily arms the Xbox giant for its vision of the metaverse, in which gaming is the marketing adrenaline of this much-touted online future that is to be experienced immersively through virtual reality (VR) headsets or augmented-reality (AR) glasses. The stock market knocked US$10 billion…The Conversation


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