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Sportswashing: how mining and energy companies sponsor your favourite sports to help clean up their image

By Robin Canniford, Department of Management & Marketing, The University of Melbourne
Tim Hill, Lecturer in Marketing, University of Bath
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Fossil fuel and carbon-intensive industries have an image problem. As awareness of their environmental impact grows, energy and mining companies in particular are desperate to maintain control over spiralling levels of public esteem.

For decades, greenwashing has been a go-to tactic for companies seeking to mask their damaging effects on natural environments, and governments across the world have begun to legislate against it.


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