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From Facebook to Volkswagen and Samsung: why national stereotypes matter during corporate crises

By Timo Mandler, Associate Professor of Marketing & International Business, TBS Business School
Camilla Barbarossa, Professeure en marketing RSE, TBS Business School

At the end of 2021, Facebook experienced the perfect storm.

On October 4, the company’s services experienced an outage that lasted six hours during which 2.9 billion users were not able to access Facebook, Instagram, WhatsApp, and Oculus due to a technical error. The estimated…

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