Tolerance.ca
Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Consumers value a product viewed online more if they see it being virtually touched

By Andrea Luangrath, Assistant Professor of Marketing, University of Iowa
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New research shows people experience the ‘endowment effect’ of valuing an object more when they can touch it, even in virtual settings.The Conversation


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