Director / Editor: Victor Teboul, Ph.D.

Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Consumers value a product viewed online more if they see it being virtually touched

By Andrea Luangrath, Assistant Professor of Marketing, University of Iowa

New research shows people experience the ‘endowment effect’ of valuing an object more when they can touch it, even in virtual settings.

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