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Sweden's flight-free movement: how views about holiday air travel are changing

By Sara Ullström, PhD Candidate in Sustainability Science, Lund University
Kimberly Nicholas, Associate Professor of Sustainability Science, Lund University
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Air travel is often presented as desirable, despite its high environmental cost. In Sweden, however, a movement advocating avoiding flying has gained influence since 2016, and has started to change the way travel is portrayed in the Swedish media.

Going on holiday is the most common reason for flying globally. In Sweden, 80%…The Conversation

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