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How customers and workers can give business strategy a badly needed boost

By Christian Stadler, Professor of Strategic Management, Warwick Business School, Warwick Business School, University of Warwick
Julia Hautz, Professor of Strategic Management, University of Innsbruck
Kurt Matzler, Professor of Strategic Management, University of Innsbruck

COVID forced companies around the world to urgently review their business models. Restaurants switched to selling groceries, passenger airlines moved cargo, and car manufacturers produced ventilators. The pandemic…

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