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Inspiration from the 1970s for Generation Z's environmentalists

By Steven McCabe, Associate Professor, Institute for Design, Economic Acceleration & Sustainability (IDEAS), Birmingham City University
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Cult 1970s BBC TV show The Good Life examined Tom and Barbara Good’s experience of attempting to opt out of the rat race by becoming self-sufficient. They grew vegetables in their back garden, milked a goat, tried to knit their own clothes and collected their animal’s waste to create methane to generate electricity.

With the first theatre production of The Good Life just starting a UK tour, a look back at the environmental activists of the 1970s shows us that Generation Z aren’t the first to aim for a greener lifestyle.


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