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Book sales have soared since the pandemic – but the industry must adapt to engage with new readers

By Claire Squires, Professor in Publishing Studies, University of Stirling
One day each October, the UK publishing industry focuses its attention on a large number of high-profile new book releases. “Super Thursday”, as it is known in the trade, is the start of a seasonal promotion during which authors battle for space inside bookshops and under Christmas trees.

The timing is important, as the book-selling business is highly dependent on the festive season, with the…The Conversation


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