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Book sales have soared since the pandemic – but the industry must adapt to engage with new readers

By Claire Squires, Professor in Publishing Studies, University of Stirling
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One day each October, the UK publishing industry focuses its attention on a large number of high-profile new book releases. “Super Thursday”, as it is known in the trade, is the start of a seasonal promotion during which authors battle for space inside bookshops and under Christmas trees.

The timing is important, as the book-selling business is highly dependent on the festive season, with the…


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