The rise of dark web design: how sites manipulate you into clicking

By Daniel Fitton, Reader in User Experience Design, University of Central Lancashire

The vast majority of websites you visit now greet you with a pop-up. This annoying impediment to your seamless web browsing is called the “cookie banner”, and it’s there to secure your consent, as per online privacy laws, for websites to retain information about you between browsing sessions.

The cookie banner purports to offer you a choice: consent to only the essential cookies that help maintain your browsing functionality, or accept…

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