Tolerance.ca
Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Psychological 'specialness spirals' can make ordinary items feel like treasures – and may explain how clutter accumulates

By Jacqueline Rifkin, Assistant Professor of Marketing, University of Missouri-Kansas City
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Have you ever bought an item and then just not gotten around to using it because the time never felt right? New studies suggest an explanation for what researchers call nonconsumption.


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