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Seeing red and feeling blue? How emotions are colouring the federal election in unexpected ways

By Kelly Gordon, Assistant Professor, Political Science, McGill University
Michael Orsini, Professor, health policy, disability, public policy, social movements, L’Université d’Ottawa/University of Ottawa
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The emotions we attach to political affiliation are shifting during this federal election. The vote may turn out to be a master class in how a party can capture the political mood and use it to its benefit.


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