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The Ronaldo effect: what big players mean for the business goals of clubs like Manchester United

By Dan Plumley, Senior Lecturer in Sport Finance, Sheffield Hallam University
Rob Wilson, Head of Department; Finance, Accounting & Business Systems, Sheffield Hallam University
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The prodigal son returns. In the last few days of a frenzied football transfer window, Manchester United pulled off a dream signing, welcoming Cristiano Ronaldo back to his former club.

Excitement over his return to the Premier League is high – and with good reason. There are only a handful of sports stars on the planet who can generate this kind of global interest.

But how does a player of Ronaldo’s professional…


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