Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations,® aims to promote awareness of the major democratic principles on which tolerance is based.

The science of product placements – and why some work better than others

By Beth L. Fossen, Assistant Professor of Marketing Kelley School of Business, Indiana University
Share this article
Global spending on product placements is expected to top $23 billion in 2021, about a 14% increase over the previous year.

Read complete article

© The Conversation -

Follow us on ...
Facebook Twitter