Musicians are urging us to vaccinate: the federal government should learn from these moving, hopeful ads

By Andrea Fenton, PhD Student Swinburne University of Technology, Teaching Associate Melbourne University, Monash University , Swinburne University of Technology

A new ad has been released from the LIVE Alliance (Live Industry Venues + Entertainment) a music industry collective, under the guidance of advertising veteran Russel Howcroft.

The campaign, Vax the Nation, is set to Powderfinger’s My Happiness. Here, the lyrics take on new meaning as we watch scenes of live music and connection, which seem like a lifetime ago.

The ad shows massive crowds at music festivals and live shows such as one…

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