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This federal election, the Liberals are outspending all the other parties combined when buying ads on Facebook

By Philip Mai, Co-director and Senior Researcher, Ryerson Social Media Lab, Ryerson University
Anatoliy Gruzd, Professor and Canada Research Chair in Privacy Preserving Digital Technologies, Ryerson University
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Facebook is providing information on political ad purchases during the federal election. This data provides a glimpse into how voters are targeted by political parties using social media platforms.


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