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Is Google getting worse? Increased advertising and algorithm changes may make it harder to find what you're looking for

By Mohiuddin Ahmed, Lecturer of Computing & Security, Edith Cowan University
Paul Haskell-Dowland, Associate Dean (Computing and Security), Edith Cowan University
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Over the past 25 years, the name “Google” has become synonymous with the idea of searching for anything online. In much the same way “to Hoover” means to use a vacuum cleaner, dictionaries have recognised “to Google” as meaning to undertake an online search using any available service.

Former competitors such as AltaVista and AskJeeves are long dead,…


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