Is Google getting worse? Increased advertising and algorithm changes may make it harder to find what you're looking for

By Mohiuddin Ahmed, Lecturer of Computing & Security, Edith Cowan University
Paul Haskell-Dowland, Associate Dean (Computing and Security), Edith Cowan University

Over the past 25 years, the name “Google” has become synonymous with the idea of searching for anything online. In much the same way “to Hoover” means to use a vacuum cleaner, dictionaries have recognised “to Google” as meaning to undertake an online search using any available service.

Former competitors such as AltaVista and AskJeeves are long dead,…

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