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TikTok, #BamaRush and the irresistible allure of mocking Southern accents

By Kathryn Cunningham, Assistant Professor of Theatre, University of Tennessee
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As college students across the country return to campuses grappling with the COVID-19 delta variant, Greek letters of a different variety have captivated social media feeds with stunning virality.

The #BamaRush trend on TikTok introduced followers to the annual recruitment process for National Panhellenic Conference sororities at the University of Alabama. The popular videos offer a firsthand perspective on the recruitment process, showcasing the various events and the women’s corresponding fashion choices – the “outfit of the day,”…

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