TikTok, #BamaRush and the irresistible allure of mocking Southern accents

By Kathryn Cunningham, Assistant Professor of Theatre, University of Tennessee

As college students across the country return to campuses grappling with the COVID-19 delta variant, Greek letters of a different variety have captivated social media feeds with stunning virality.

The #BamaRush trend on TikTok introduced followers to the annual recruitment process for National Panhellenic Conference sororities at the University of Alabama. The popular videos offer a firsthand perspective on the recruitment process, showcasing the various events and the women’s corresponding fashion choices – the “outfit of the day,”…

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