Will the world ever accept non-alcoholic wine?

By Sylvaine Castellano, Directrice de la recherche, EM Normandie – UGEI
Insaf Khelladi, Professeur Associé en Marketing, Pôle Léonard de Vinci – UGEI
Rossella Sorio, Professeure Associée, Département Marketing ICN BS, ICN Business School

Many people have responded to the uncertainty, boredom and anxiety of the pandemic by drinking more.

In a recent study of 11 major OECD countries, 36% of people said they increased their alcohol consumption during lockdown. Women, parents of young children and those on high incomes saw their alcohol consumption increase the most.

The OECD suggests a range…

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