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Why lotteries, doughnuts and beer aren't the right vaccination 'nudges'

By Meg Elkins, Senior Lecturer with School of Economics, Finance and Marketing and Behavioural Business Lab Member, RMIT University
Robert Hoffmann, Professor of Economics and Chair of Behavioural Business Lab, RMIT University
Swee-Hoon Chuah, Professor of Behavioural Economics, University of Tasmania

Too much of our discussion about vaccine hesitancy imagines the problem in rational terms. Perceptions about COVID-19 and vaccines are driven by emotion, not reason.

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