Fewer viewers, nervous sponsors: The Olympics must rethink its strategy to stay relevant
By Cheri L. Bradish, Professor of Sport Business, Ryerson University
Nicholas Burton, Assistant Professor, Sport Management, Brock University
The Olympics will have to be adaptable in order to keep up with the rapidly shifting economic landscape and changing interest in the Games if it wants to continue to turn massive profits.
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- Sunday, August 8, 2021