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Game on! The opportunities and risks of single-game sports betting in Canada

By Cheri L. Bradish, Professor of Sport Business, Ryerson University
David J Finch, Professor and Associate Director, Institute for Community Prosperity, Mount Royal University
David Legg, Professor, Dept of Health and Physical Education, Mount Royal University
Michael L. Naraine, Assistant Professor of Sport Management, Brock University
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A plethora of sport betting operators will now enter the Canadian market and contribute to the economy through consumer betting and marketing partnerships. But what are the risks?


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