Why livestreamers should sell their products with a poker face – not a smile
By Michel Ballings, Assistant Professor of Business Analytics, University of Tennessee
Neeraj Bharadwaj, Professor of Marketing, University of Tennessee
Prasad Naik, Professor of Marketing, University of California, Davis
A new study found that sales went down when salespeople conveyed emotion during their pitch – including expressions of happiness.
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- Monday, July 19, 2021