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Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Why 'freedom day' is the latest example of COVID propaganda

By Colin Alexander, Lecturer in Political Communications, Nottingham Trent University
The lifting of most COVID legal restrictions on July 19 has been dubbed “freedom day” by some politicians and journalists. Though not an official designation, this popularisation of this moment with such a saying closely follows two of my 10 “golden rules” of propaganda that I’ve developed in my years studying the practice. First, appeal to the instincts rather than the reason of the audience, and second,…The Conversation


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