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Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

La révolution neuroscientifique bouleversera aussi la relation client

(French version only)
By Anne-Sophie Bayle-Tourtoulou, Professeur associé de marketing, HEC Paris Business School
Michel Badoc, Professeur émérite en marketing, HEC Paris Business School
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Les nouvelles connaissances sur le consommateur inspirent des pratiques commerciales misant sur la sensorialité des boutiques et des sites Internet, ce qui pose des questions éthiques.


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