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Pinterest weight loss ban shows brands are beginning to listen to consumers

By Karen Middleton, Senior Lecturer in Marketing and Advertising, University of Portsmouth

Pinterest, the online pin-board with more than 478 million users, has taken a bold step in becoming the first major social media network to ban weight loss adverts. While the company said the decision was to promote body acceptance, it reflects a wider trend of the changing, more socially-conscious relationship between advertising platforms, brands and consumers.

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