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Why the federal government's COVID-19 fear appeal to Sydney residents won't work

By Jane Speight, Foundation Director, Australian Centre for Behavioural Research in Diabetes, Deakin University
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On Sunday July 11, the federal government released two new COVID-19 campaigns.

The first, shared across Australia, is a call to “arm yourself” (and others) against the virus by getting vaccinated as soon as you’re eligible.

The second is a graphic fear appeal, broadcast only in New South Wales, which shows a young woman in a hospital bed struggling to breathe.…


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