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How football and COVID-19 are both triggers for a surge in online gambling

By Agnes Nairn, Professor of Marketing, University of Bristol
Sharon Collard, Professor of Personal Finance, University of Bristol
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Euro 2020 is one of the biggest events in football, a festival of goal scoring and glory seeking – and for many, yet another opportunity to gamble.

Anyone following the action – whether it’s at a stadium, on TV or online – will never be far away from an advert inviting them to place a bet on what may or may not happen next. How about a quick punt on the next player to score or which match will go to penalties?

Many of these suggestions come with the seemingly attractive offer of a free bet, just a click away on your nearest connected device. Sport is now inextricably linked…


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