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'Cheating's OK for me, but not for thee' – inside the messy psychology of sexual double standards

By David M. Buss, Professor of Psychology, The University of Texas at Austin College of Liberal Arts
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Sexual double standards – in which women and men are judged differently for the same sexual behavior – will probably sound familiar to most people.

The classic one centers on multiple sexual partners: Men who are promiscuous are lauded as “studs,” “lotharios” or “ladies’ men,” while women who have a lot of sex get called “sluts” or “whores.” Men who cheat on their wives aren’t exactly praised, but they’ll…


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