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It's complicated: Australian media firms were breaking up with Facebook long before the infamous 2021 news blackout

By James Meese, Research fellow, RMIT University
Edward Hurcombe, Research associate, Queensland University of Technology
Francesco Bailo, Lecturer, Digital and Social Media, University of Technology Sydney
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Facebook used to be a goldmine for news media companies. But since the tech giant changed its algorithm in 2018, news firms have drifted away from Facebook, particularly digital-native publications.

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