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Leaner, cost-effective, practical: how the 2032 Brisbane Games could save the Olympics

By Kirsten Holmes, Professor, School of Management and Marketing, Curtin University
Judith Mair, Associate Professor, The University of Queensland
Leonie Lockstone-Binney, Associate Professor, Griffith University
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Brisbane has the opportunity to create a new model for the Olympics: fewer permanent venues, less attention on one city and (hopefully) a more positive and less costly legacy.

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