Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations,® aims to promote awareness of the major democratic principles on which tolerance is based.

Identity fusion: why some people will go to extremes for the beliefs of a group

By Roger Whitaker, Professor of Collective Intelligence, Cardiff University
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Football fans often become so deeply connected to their club and to other fans, as though they’re related. They’re willing to support the group on a lifelong basis, with unwaivering pride even in the face of losses.

At first glance, it can seem puzzling when people align with groups or beliefs that involve a personal cost to themselves. It’s even more puzzling when the group members aren’t closely related and when the personal costs are extreme,…

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