Tolerance.ca
Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Identity fusion: why some people will go to extremes for the beliefs of a group

By Roger Whitaker, Professor of Collective Intelligence, Cardiff University
Share this article
Football fans often become so deeply connected to their club and to other fans, as though they’re related. They’re willing to support the group on a lifelong basis, with unwaivering pride even in the face of losses.

At first glance, it can seem puzzling when people align with groups or beliefs that involve a personal cost to themselves. It’s even more puzzling when the group members aren’t closely related and when the personal costs are extreme,…


Read complete article

© The Conversation -


Follow us on ...
Facebook Twitter