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Euros 2020: how football managers and coaches control the narrative

By Mark James Carroll, Doctoral Researcher and Lecturer in Sport Coaching, Liverpool John Moores University
Colum Cronin, Senior lecturer Physical Education and Sport Coaching, Liverpool John Moores University
Simon J Roberts, Reader in Sport and Exercise Pedagogy, Liverpool John Moores University
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The images projected to fans of the sport have always been intentional. Here's what they do to keep people onside.


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