Tolerance.ca
Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

High street brands cannot rely on history and familiarity to survive — new research

By Kokho Jason Sit, Senior Lecturer in Marketing, University of Portsmouth
Share this article
At a precarious time for the high street, a sense of brand heritage might be considered a great strength. The theory is that well known stores are able to boast – and attract customers with – a proud history of originality and quality.

In reality though, heritage appears to have become something of a blind spot for some retailers. Last year Debenhams (aged 243), Jaeger (aged 137) and Laura…


Read complete article

© The Conversation -


Follow us on ...
Facebook Twitter