Tolerance.ca
Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

The history of sneakers: from commodity to cultural icon

By Naomi Braithwaite, Senior Lecturer in Fashion Marketing and Branding, Nottingham Trent University
Share this article
Sneakers (or trainers if you’re British), once the symbol of athleticism, have transcended their primary function to become commercial and fashionable objects of desire. From sportswear and street style to catwalk fashion, sneakers have made their mark as cultural commodities.

The global sneaker market valued at approximately US$79 billion (£56 billion) in 2020 and is predicted to reach US$120 billion (£85 billion) by 2026. With such huge growth, it is unsurprising that…


Read complete article

© The Conversation -


Follow us on ...
Facebook Twitter