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Why Nigerian small businesses aren't using the full power of social media

By Babatunde J. Omotosho, Professor of Sociology, Federal University, Oye Ekiti

Around the world, the use of social media continues to grow and to influence commerce. It offers great benefits for marketing businesses.

African businesses, too, could gain from the features and popularity of these platforms, though social media use varies widely between regions of the continent. The estimates…

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